St. Joseph, MN is home to the College of St. Benedict and is the gateway to Collegeville, home of Saint John's University and the Johnnies. A small-town-college-town, St. Joseph is home to the Benedictine community of the Sisters of St. Benedict, as well as the trail-head to the famed Lake Wobegon Trail. Older, established residents reside in the center of town and the edges are bursting with new home developments. St. Joseph is projected to grow by approximately 5 percent over the next five years. Kennedy Elementary School, opened in 2008, is the pride of the community as one of the first "green schools" in the country, utilizing the very latest in geo-thermal and solar technology, high-tech energy efficient lighting systems, and more. St. Joseph residents are a mix of established, long-time residents and young families who are moving into new developments bursting with affordable single-family housing options. And, of course, they blend in with a college community of more than 3,000 St. Ben's and Saint John's students who support local businesses throughout the school year. Residents who make St. Joseph their permanent home are established and stable, making them prime prospects for your business.

Be seen by more than 6,220 adult readers in St. Joseph: The St. Cloud Times portfolio of weekly print products, pared with sctimes.com, reaches more than 6,220 or 91% of the 6,819 adults living in St. Joseph, MN an average of 5.4 times each week. No other media choice in Central Minnesota delivers the reach and frequency of your message better than Times Media.

Community Profile:  Saint Joseph, MN:

• 52% male, 48% female
• 18-34 year-olds: 4,445
• 25-34 year-olds: 1,250
• 35-49 year-olds 1,649
• 50-64 year-olds 1,455
• 65+ 1,095
• The average HH Income is $65,470
• 32% of St. Joseph HHs have annual incomes more than $75K.
• 82% of St. Joseph residents own their own home.
• 57% have at least some college education.
• There are 2,890 households in St. Joseph

Technology/media habits:

• 45% have broadband internet.
• 24% have digital cable service.
• 6% have done online banking in the past week.
• 33% have gambled in a casino in the past year

Financial outlook:

• 23% have mutual funds
• 46% have a first-home mortgage
• 21% have a money market account
• 19% own stocks or stock options
• 49% own a credit card with a balance carried forward

Consumer spending:

• Residents of St. Joseph spend more than $190 million annually in retail sales.
• Spend more than $16 million annually in restaurants and bars
• Spend more than $15 million annually on healthcare
• Spend more than $2.2 million annually in furniture stores
• Spend more than $22.5 million annually on vehicle purchases and leases
• Spend more than $13.9 million annually on apparel

Item planning to purchase in the next year:

• 26% plan to purchase a "big ticket" furniture item in the next year.
• 28% plan to purchase "any appliance" in the next year.
• 39% of St. Joseph residents rely on the newspaper as their primary source for grocery coupons.
• The average household in St. Joseph spends $1503 annually on internet and/or mail order shopping.