- High Income Families
The majority of these adults are married and more likely to be dual-income households than the market. In addition, this audience has more formal education than the market average and is more likely to be employed in white-collar professions. Residents with household incomes over $100K are likely to be fairly settled in Central Minnesota and have owned their home for several years. The majority have lived in the region for more than 10 years. They have high rates of home ownership and internet usage. They favor outdoor sports, socializing with friends and family and given they are more financially stable and flexible than the overall market, are more willing to spend on items they want or need. They are also the largest group of cabin or second-home owners. The top items this group is planning to buy in the next year are a major appliance, a new or used vehicle, DVR and DVD player or make some sort of home improvement.
