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Women in Central Minnesota are not unlike women across the U.S. They have tremendous buying power, are influential in business and industry, are well educated and are multi-tasking geniuses in balancing work and home life They are active, homeowners and if they have children, live is centered around the grocery store and carpooling kids. They influence the majority of purchasing decisions in every household and function as the household CEO, CFO and travel agent. They generally live in modestly priced homes, balance kids activities, financial issues in this tight economy and still, many maintain a job outside the home.
They tend to be married with children. They enjoy generally comfortable lifestyles, socializing with neighbors and co-works, the taxi driver to kids' school and extra-curricular activities, as well as enjoying home-based activities such as gardening, cooking, and crafts. Reflecting their rural, family environment, they prefer SUVs and minivans or crossovers to cars.
The family CEO and chief decision maker
Women carry huge spending clout at local stores with their tremendous buying power and influence. Women make most travel decisions and influence nearly every meal planning decision - and home and in dining out. Their time is limited and attention span shared, therefore any product or service that allows them to multitask is of great interest. Women are the premier audience to receive advertising messages.